Most organisations fail to engage “hard to reach” employees not because those employees are disengaged – but because wellbeing strategies are designed for the wrong audience. Let’s start with the “cynics” Cynics are often misunderstood. In many cases, they’re not anti-wellbeing – they’re anti what they think wellbeing is. If it’s positioned as yoga sessions, … Continue reading Reaching the “Hard to Reach”: Why your wellbeing strategy might not be landing (and what to do about it)