In 2023, Acrylicize took centre stage in redefining how art can integrate with workplace design through their captivating installation at Loyens & Loeff’s Hourglass building in Amsterdam. This innovative project exemplifies the fusion of digital artistry, interactivity, and brand storytelling, creating a space where employees, clients, and visitors alike can experience the core values of the organisation in a tangible way.
A vision centred on people
As a leading European law and tax firm, Loyens & Loeff places people at the heart of their business—a philosophy that became the inspiration for Acrylicize’s bespoke digital art installation. The challenge was to translate this ethos into a physical form that seamlessly connects with the firm’s new Amsterdam office, its people, and the surrounding cityscape.
Drawing from Amsterdam’s iconic canals and waterways, Acrylicize designed an 11m x 9m installation located in the building’s entrance and atrium. The centrepiece is an interactive LED lighting system that ripples outward in response to nearby movement, symbolising the impact and intrinsic value of each individual within the organisation.
Technological innovation meets aesthetic brilliance
Acrylicize’s approach leveraged cutting-edge technology to create a dynamic, programmable LED track system. The system enables a spectrum of colours and lighting effects inspired by the changing hues of the sky—from the warm yellows and peaches of sunrise to the brand’s signature blue midday tones, and the deep purples of evening.
This artistic versatility ensures the installation evolves throughout the day, offering a range of moods that reflect the rhythm of both the environment and its users. For moments of celebration, a special “party mode” adds a playful touch, reinforcing the firm’s vibrant and people-centred culture.
An emotional connection through art
This installation not only enhances the aesthetics of the workspace but also creates a lasting emotional impact. As Loyens & Loeff’s team noted:
“Acrylicize immediately understood what we had in mind. The artwork fully meets our wishes; it is friendly, sustainable, abstract, surprising, and recognisable.”
The interactive nature of the installation transforms the space into a living, breathing canvas, fostering a deeper connection between individuals and their environment.
Rethinking office spaces
Acrylicize’s project for Loyens & Loeff underscores how digital art can elevate workplace design beyond functionality, offering a platform for meaningful interactions and brand storytelling. It’s a powerful reminder of the role of art in shaping human experience and driving emotional engagement within corporate spaces.For a detailed look at the project, visit the original case study here.
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