Editorial for 14 Oct newsletter

At last week’s digital MAD World Summit, more than 1300 attendees, from 25 different countries, representing 100s of employers joined us for a day of virtual collaboration and learning. Leaders from Unilever, Starbucks, Twitter, BT and many more shared how they are setting a new benchmark for company culture that supports mental health and wellbeing.

Louise Aston, Wellbeing Director, Business in the Community (BITC) said: “Bravo and huge congratulations for such a pioneering and brilliant Summit  – a huge contribution to moving the dial in progressing the mental health agenda in extremely challenging times”.

Now it’s time to turn the spotlight on North America. With our inaugural digital Make A Difference Summit in association with Mind Share Partners taking place this Thursday 15 October, three pieces in this week’s newsletter are dedicated to highlighting some of the perspectives featuring at this groundbreaking event.

First up is a profile of Anna Binder, Head of People Operations at workplace collaboration and planning software provider Asana. Anna will be part of a panel focused on why properly training people managers, supporting them in modelling best practices and setting up onboarding processes which support mental health, is one of the best wellbeing investments for employers through the COVID-19 crisis and beyond.

Next, we profile two leaders who are disrupting the way that people and orgnanisations think about mental health: Louis Gagnon, acclaimed CEO of mental health and brain performance self-monitoring and self-care platform Total Brain and award winning next gen role model Ananya (Jane) Jain.

With mental health issues continuing to be a pervasive issue for the legal profession in North America and around the globe, our next article shows how the Lawyers Depression Project is tackling this issue.

Leaving North America behind our focus shifts to Asia, where the digital Make A Difference Asia event will be taking place on 11 November. Zoe Fortune, CEO at CMHA HK gives a taste of what to expect with her thoughts on the status of mental health and wellbeing in the workplace in the region.

Wrapping up and looking ahead, Tina Woods announces the launch of the community interest company ‘Business for Health’ in collaboration with MADWorld as part of Longevity Week.

If you haven’t signed up already, there’s just time register to join us at Make A Difference US in association with Mind Share Partners. We look forward to seeing you there.

Warm wishes,


Claire Farrow

Partner & Global Director of Content
Make a Difference Summits 2020 & makeadifference.media



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