“Yes, I know I don’t look like most female CEOs of creative agencies,” says Sally Pritchett, as she settles into her seat as we start our Zoom call. She proceeds to make a self-deprecating joke about herself being “mumsy”, a lover of scarves, and entirely dressed in Marks & Spencer, for which her three kids … Continue reading How to be a CEO in 2023: Something Big’s Sally Pritchett, winner of best culture of psychological safety