Why JCDecaux introduced hormone and fertility testing as part of their wider people strategy

JCDecaux

We’re always on the look out for case studies as we know that employers love to learn from first-hand experiences. This series of ten short videos caught our attention because they clearly outline why leading outdoor advertising company JCDecaux introduced Hertility as a benefit into their workforce, and what difference this has made. 

For context, it’s useful to know that Hertility provides At-Home Hormone and Fertility Testing for women. They also run the Reproductively Responsible™ accreditation for clients, which includes CPD-Accredited Educational Workshops, Policy Implementation alongside access to their hyper-personalised diagnostic testing, that comes complete with a comprehensive clinically recommended Care Plan to support an individual’s wellbeing.

According to their website, 80% of women experience reproductive health symptoms at work, 70% of employees are willing to change jobs for fertility benefits and every £1 spent on reproductive health benefits delivers £6 in reduced absenteeism, presenteeism and turnover.

In this short video, Carly Stanley, JCDecaux’s Chief People Officer explains how she identified the need for hormonal health support as part of a wider, inclusive people strategy for a multi-generational workforce:

In this short video, people business partner Andy Purcell outlines what he’s seen in terms of response from male colleagues:

The series of videos also touches on the data-driven insights into the wider health and wellbeing needs of colleagues that hormonal support has provided. As well as how this support has helped to facilitate a safe culture and open dialogue.

You can view all ten of the videos here.

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16 January 2025

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