OYNB is a toolkit for surviving modern society alcohol free and has transformed the lives of over 50,000 members worldwide.
OYNB believes that having a community is crucial to making a positive lifestyle change, and so they are constantly finding new and exciting ways to provide this support.
With cutting edge science in habit change, behavioural science and positive psychology the alcohol-free challenges help you to re-wire your brain, to realise that you don’t need alcohol to have a good time, to relax, to unwind or to enjoy life. Using alcohol-free alternatives, and socialising alternatives during your challenge, you learn to belong to a tribe that’s living how you want to live.
OYNB is not an abstinence programme; it is not about eliminating alcohol entirely. It’s about breaking down old habits and building new ones, creating a positive mind-set that lets the individual take back control and make clear-sighted decisions when it comes to booze.