The Patient Information Forum (PIF) and Ipsos have published new research into health information access across the UK. Knowledge is Power offers new insights on information access, trusted sources, communication with healthcare professionals and the impact of misinformation.
The report is based on a cross-sectional, nationally-representative survey of 2,003 adults in the UK from May to June 2024 using the Ipsos KnowledgePanel. It reveals the demand for the NHS to signpost trusted information and wide support for the verification of health information.
