BrewDog partners with Happence to roll-out new mental health & wellbeing programme to staff

LONDON, UNITED KINGDOM - OCTOBER 13th 2018: A brewdog craft beer sign. BrewDog is a Scottish brewery and pub chain.

BrewDog, which claims to be “#1 Craft Brewer in Europe”, has partnered with mental health and wellbeing experts Happence to roll out a new mental health and wellbeing platform to its 3,000 staff across the world. 

Built by industry experts, including psychologists, cognitive behavioural therapists and neuroscientists, the Happence platform will provide BrewDog staff with a personalised holistic “Pathfinder” wellbeing programme, supported evidence-based content and courses to nurture happier and healthier teams.

Inspiring neuroscience-based action

Happence say that the platform has been developed to make people healthier, happier and more resilient in and out of the workplace, covering all aspects of psychological, social and physical wellbeing.

Under the new partnership, BrewDog staff will be able to sign up to the flexible app, providing them with solutions that inspire action across every wellness dimension – from sleep and rest, through to thoughts and emotions.

The personalised programme allows staff to start, pause and continue their wellbeing journey, with tangible measurements allowing individuals to track their progress, so they can see improvements in their mood and motivation over time. 

BrewDog staff will also benefit from support from the Happence team of neuroscientists and experts, to help nurture wellness every day, in every area of their lives. 

Happence was founded in 2015 by Dr Stephen Pereira, MD, FRCPsych, DPM, MSc, CogTh (Oxon) a clinically trained psychiatrist who has over 37 years of experience working in psychiatry for the NHS, private practice and ExCo resilience issues in the city of London.

Dr Pereira is one of a small number of consultant psychiatrists in the UK who has formally trained in Cognitive Therapy and Behaviour Therapy, having trained at the Oxford School and Institute of Psychiatry, Kings College. 

The link between wellbeing, recruitment and retention

In 2022, BrewDog’s company’s culture came under scrutiny when and episode of BBC One investigative series Disclosure interviewed “former employees who say they found it a miserable and uncomfortable experience.” 

However, since launching the new Blueprint to celebrate BrewDog’s 15-year anniversary, which set out new crew rewards including a £100 million share scheme for salaried staff and 50% bar profit share scheme, BrewDog has seen a surge in job applications and added 700 members of staff in 2022.

Karen Bates, Head of People at BrewDog said:

“We’re absolutely thrilled to launch this pioneering programme to every crewmember all over the world. Happence are world leaders in enhancing workplace wellbeing through the science of happiness, and the platform has proven to help workforces and teams remain healthy and resilient.  This is one of many investments we have made across our HR, People and Culture teams under our new Blueprint and we are immensely proud that we now have 149 trained mental health aiders within the business.”

Simon Graham, Chief Commercial Officer at Happence said: 

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“We’re tremendously excited to be working with BrewDog the No.1 craft beer brand in Europe. We have spent time understanding the challenges of the industry with the BrewDog crew, and under James’s & Karen’s teams guidance created a fantastic, engaging and rewarding programme, that will really deliver for the global crew on multiple levels.  It is so important that organisations redefine the way they address mental wellbeing for their staff, and we are delighted to partner BrewDog in making such a wonderful supportive step for their crew.”

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