In a world increasingly defined by uncertainty—technological disruption, economic turbulence, shifting social norms—career paths are no longer linear.
Professionals are navigating a landscape where job roles evolve faster than educational systems can adapt, and where traditional markers of success are being replaced by a search for purpose, alignment and wellbeing.
In this context, business schools are called to do more than just prepare students for their next job. We must prepare them for a lifetime of meaningful, resilient careers. That’s why we’re increasingly forging stronger partnerships with employers who share our vision.
We are working closely with companies that understand that attracting and retaining talent now requires a clear articulation of purpose, a culture of inclusion and a genuine commitment to employee wellbeing.
What is career resilience?
The future of successful career management lies at the intersection of personal purpose, organisational values and sustainable employability. Our approach is evolving to support professionals not just in finding employment, but in finding the right employment—aligned with who they are, what they value, and what they are meant to contribute to the world.
Career resilience today is not simply about being employable—it is about being adaptable, self-aware, and purpose-driven.
While job security remains a concern, it is no longer sufficient. Professionals seek work that resonates with their values and contributes positively to society. We are now facilitators of reflection, growth, and alignment.
One of the ways we do this is by creating space for our students to explore their personal purpose. Through purpose-mapping tools, individual advising, and values-based career planning, we encourage them to ask the deeper questions: What drives me? What kind of impact do I want to have? What kind of organisation do I want to be a part of?
Matching personal purpose with organisational culture
Matching personal purpose with organisational culture is a crucial part of this journey. We help individuals assess not only whether they are right for a company, but whether a company is right for them. This alignment is essential for long-term wellbeing and motivation—and, in our view, the foundation of a truly sustainable career.
Career development and wellbeing are no longer separate conversations. A poor career fit can impact mental, emotional, and even physical health. By contrast, when professionals feel connected to their work, they thrive—personally and professionally.
Using AI effectively in career development
Artificial Intelligence is revolutionising the way individuals engage with career development. From personalised learning platforms to AI-powered CV builders and career coaches, technology has the potential to democratise access to information, feedback, and opportunities. For time-constrained professionals, AI can offer efficiency in job search strategy, skills assessment and learning pathways.
But while AI is a powerful ally, it is not a panacea. Used uncritically, it can become a shortcut to inauthenticity. We are increasingly seeing candidates with AI-generated CVs, cover letters and even interview answers that do not reflect who they truly are. This can lead to misalignment, job dissatisfaction, and, in some cases, failure in the role.
Our responsibility as career educators, as it is for employers, is to teach people how to use AI wisely and ethically. We frame it as a tool for enhancement, not replacement. AI can help clarify one’s strategy, but it should never define one’s identity. The most compelling professionals remain those who can clearly articulate their story, values, and purpose—skills that no algorithm can replicate.
Evolving career development is not optional
For business schools, evolving career development is no longer optional – just as it is no longer optional for employers.
It is a strategic imperative.
We must prepare professionals not just for the economy of today, but for the uncertainty of tomorrow. That means developing emotional intelligence, adaptability and a deep connection to purpose.
Our shared mission is clear: to help individuals build careers that are not only successful, but sustainable, meaningful, and aligned with who they truly are.
In this new world of work, purpose is not a luxury, it’s a necessity. And business schools, like employers, have a critical role to play in helping people find it.
About the author
Ricardo Carneiro is Career Services Director at Porto Business School where part of his remit is Employer Engagement. This means he’s tasked with cultivating a portfolio of corporate partners and alumni across 4 continents, securing internships, live projects, and full-time roles that consistently deliver placements during and after graduation. He sees his overall mission as to equip graduating students with a clear roadmap, a powerful network, and the confidence to thrive in a borderless job market.
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