Welcome to this month’s Inside the Market focus, your roundup of the latest developments from suppliers in the workplace health & wellbeing, HR and employee benefits space. From partnerships and funding milestones to innovative new platforms and new client wins, here’s what’s moving the market this month.
Everywhen joins global employee benefits network Asinta
Employee benefits consultancy Everywhen (formerly Towergate) has joined the global network Asinta as its exclusive UK partner and one of three board members. Asinta spans over 140 countries, representing 172,600 client companies and 16.3 million lives, providing Everywhen with an extended international platform for its employee benefits expertise.
Iain Laws, CEO Health and Benefits at Everywhen, said the partnership strengthens the firm’s global reach, enabling tailored benefits programmes for UK businesses operating overseas with trusted partners in 165+ countries. James Kinney, Executive Director at Asinta, added that Everywhen’s participation brings important UK expertise to the network, welcoming Laws to the board.
This move positions Everywhen to support clients across multiple markets with consistent, high-quality benefits solutions, highlighting the increasing importance of global collaboration in the employee benefits sector.
Euphoric goes live with new client
Euphoric has reached an exciting milestone, going live with a magical new client this month. Max Landry, Co-founder & CEO (and former Co-founder and Co-CEO of Peppy), shared the announcement on LinkedIn, thanking his team for their efforts and hinting that “more is to come.”
Euphoric is an AI-first benefits platform designed to make employee benefits genuinely work for everyone.
For employees, it offers an all-in-one, hyper-personalised benefits navigator that is easy and enjoyable to use. For employers, the platform delivers The GAP – an interactive, AI-powered Global Administration Platform that shows what benefits are being used, what is delivering impact, and where organisations should focus next.
This launch underscores Euphoric’s growing momentum in the market, demonstrating how AI-driven insights and user-focused design can transform the employee benefits experience and help organisations optimise engagement and impact.
Salary Finance secures £460m funding facility
Financial wellbeing specialist Salary Finance has secured a £460 million funding facility to expand its workplace savings, loans, and education services. Currently supporting over four million employees, Salary Finance enables workers to take greater control of their finances, offering tools that promote long-term financial stability and inclusion.
The new funding marks a significant milestone for the company, which continues to address the growing societal need for workplace financial wellbeing. This injection of capital will allow Salary Finance to scale its offerings, broaden access to its programmes, and continue delivering measurable impact on employee engagement, retention, and productivity.
VALU launches UK employee engagement platform
New-to-market platform VALU Recognition & Reward has officially launched in the UK, offering organisations an integrated approach to recognition, rewards and wellbeing insights. Designed to help companies foster high-performance cultures, VALU aligns recognition with company values while providing data-driven insights to improve engagement and retention.
Key features include:
Key Features of the VALU Platform Include:
- Recognition Feed: A centralised space for celebrating accomplishments, milestones and peer appreciation.
- Reward Distribution: Instant delivery of vouchers and rewards from 3,000+ brands.
- Wellbeing Check-Ins: Anonymous sentiment tracking and trend reporting to support employee mental health and workplace wellbeing/
- Surveys & Feedback:Custom surveys with real-time results to gather actionable insights on workplace sentiment.
- Gamification:Engagement-boosting leaderboards and badges that turn everyday interactions into motivating achievements.
- MS Teams Integration & Kiosk Support:Seamless access to recognition tools within Microsoft Teams and elegant solutions for staff in shared spaces.
VALU Founder Pete Whelan emphasises that recognition should be “embedded into the fabric of workplace culture,” making it measurable, meaningful, and aligned with what truly matters to employees.
Selling directly to corporates and positioned against competitors such as Reward Gateway and Kudos, VALU is designed as a standalone platform, providing flexible, multi-currency, secure solutions for SMEs and large enterprises alike.
What this means for employers
These developments highlight the rapid evolution of the supplier landscape. International partnerships, large-scale funding, new engagement platforms, and high-profile client launches all demonstrate that organisations now have more tools than ever to enhance employee health, wellbeing, recognition, and financial security. The challenge is navigating the maze to find the right solutions for your people and your organisation.
You can use the Make a Difference Suppliers’ Guide to help you do this. We also encourage anyone responsible for purchasing wellbeing-related products or services to refer to The Society of Occupational Medicine (SOM)’s guidance which includes evidence-based frameworks around procurement. You can download The Society of Occupational Medicine’s guidance here.
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