Sportswear brand ASICS, has always believed that exercise is not only good for the body, but also for the mind. To back this up, and encourage more people to experience the positive impact of movement on their mental wellbeing, they’ve undertaken ground-breaking research.
Making the mind and movement connection for workplace wellbeing
Insights from ASICS’ Uplifting Minds live study will be shared by their Executive Vice President, Gary Raucher, in conversation with mental health and movement expert Dr Brendon Stubbs, as a keynote of the 4th annual MADWorld Summit, in-person on 21st October.
In this session, they’ll also reveal results from their Movement for Mind research trial and highlight what this means for employees’ mental wellbeing and workplace wellbeing programmes.
Matthew Fell, CBI’s Director of Policy, is urging employers to recognise that: “Business can enable millions of employees to gain greater resilience, wellbeing and opportunities at work, and lead broader transformation that will not only benefit them, but also local communities and our nation as a whole.’
ASICS seems to embracing this notion – both through their workplace wellbeing focus and through the launch of their Uplift Retford campaign.
Can movement lift the mood of a whole town?
Following nationwide research into the mood of the nation, the ASICS State-of-Mind Index identified Nottinghamshire as the English county that most wanted a mental uplift (80%), with residents of the town of Retford one of the most motivated to improve their emotional and mental wellbeing.
As a result, ASICS, together with the support of the mental health charity Mind, is embarking on a unique experiment to see whether movement can lift the mood of a whole town.
For one day, residents of the town of Retford in Nottinghamshire will be invited to move and see the collective impact on their mental wellbeing. Dr Brendon Stubbs is overseeing the experiment.
On 25 September, ASICS will transform the streets of Retford into a movement-inspired gym. Residents will be invited to move for 20 minutes and measure the impact before and after exercise using the ASICS Mind Uplifter™ tool. The results will help prove the positive impact of exercise on the mood of the whole town. And every Mind Uplift captured will raise funds for Mind