Breathing Life into Design: Benholm Group’s Plant Installations at JDD Furniture


Since 2018, the company has expanded twenty-fold, with a ten-fold increase in turnover. Their in-house team channelled this success into designing a space that embodies their vision of sustainable design and modern workplace solutions. This vision was brought to life with the help of Benholm Group, specialists in using plants as part of biophilic design.

Biophilic Design Integration

Benholm Group added a variety of beautiful plants to the showroom and offices, enhancing its aesthetic and creating a serene atmosphere. The centrepiece of this collaboration is a spectacular indoor ficus tree, which acts as a focal point within the space. Its lush foliage adds depth and vibrancy, creating a welcoming and calming atmosphere.

The Moss Wall Feature

Additionally, a beautifully lit, bespoke Nordik Moss wall brings natural elegance and a unique textural element to the showroom. The moss wall serves as a striking backdrop that elevates the showroom’s design. This installation not only contributes to the visual appeal but also improves the acoustics within the space, demonstrating the multifunctional benefits of biophilic design.

Commitment to Sustainability

These installations not only introduce greenery into the space but also align with JDD Furniture’s commitment to sustainability and harmonious environments. Benholm worked closely with JDD’s in-house team to select the appropriate plant species and design elements that would complement the modern furniture and overall aesthetic.

Visitor Experience

Visitors are greeted with an inviting and serene environment that highlights the synergy between JDD Furniture’s modern designs and the calming influence of nature. The greenery not only enhances the aesthetic appeal but also promotes well-being and productivity, aligning perfectly with contemporary workplace trends.

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