Allianz Insurance: how to set up a Domestic Abuse Strategy that makes a real difference to your culture & employees

MAD Podcast (10)

On our latest MAD Leaders Podcast, Allianz Director of People Experience, Dawn Dallas, talks about why it’s so important that employers support their employees when it comes to domestic abuse.

As she says, statistics for England and Wales show that one in four women and one in six men will experience domestic abuse and the majority (51%) will not talk about it due to stigma.

“It’s a huge amount of people,” she says.” We know it’s happening in society, we know it’s happening across organisations. It’s really important that employers take action. We found a groundswell of people wanting to understand more.”

You can listen to the episode on Spotify, by clicking the link below, or find it on any platforms where you get your podcasts

As Sara Davison, The Divorce Coach, wrote in April for us, that “domestic abuse awareness is now a workplace issue HR can’t afford to ignore”. She believes that there is a “shift” happening in workplaces, and organisations are realising that domestic abuse affects workplace performance and “is becoming one of the most urgent, and least understood, risks facing organisations”.

How can employers practically help?

In the podcast Dallas talks about how, step by step, the insurance company set up a strategy that actually worked practically in the organisation. Topics covered include: psychological safety, face to face connection, engaging senior management, consistency, line manager training, mental health first aiders with specialist expertise, an online hub and the importance of communicating about the strategy.

She explains how consultation with employees with lived experience was pivotal to the process, as well as consulting specialist organisation. For instance, Employers’ Initiative on Domestic Abuse and Domestic Abuse Workplace Solutions.

Addressing stigma

She also advises how AI can be helpful in developing policy, but why human input on this sensitive issue is fundamental.

This is just the start for Allianz, as Dallas stresses the employer takes an iterative approach to policy making, reviewing it frequently to ensure it works at the coal face, not just on the shelf. In future she plans to keep addressing stigma as well as adding financial abuse support to the employer’s offering.

“Before this, we didn’t have a consistent approach. We were just trusting, and expecting the line managers, to do the right thing. But we weren’t supporting them in terms of what that looked like and we didn’t have a process that sat behind it. Now we do.”

Time stamp of the conversation:

00:00 Welcome to Leaders Podcast

00:35 The Workplace Challenge

01:37 Why Allianz Acted

02:34 The Support Gap

04:04 Lived Experience First

05:19 Building the Policy

08:09 Resources and Hub

09:10 Iterating the Strategy

10:10 Launching the Campaign

13:40 Challenges and Buy In

15:36 Employee Response

17:02 AI and Policy Writing

19:57 Top Tips to Start

21:36 Breaking Shame and Stigma

22:43 The Alien Question

25:13 Closing and Subscribe

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