Joint pilot of YuLife’s Wellbeing Model launched in Japan with Dai-ichi Life

Sea of neon advertisement boards in Kabukicho Shinjuku Tokyo Japan

Dai-ichi Life Holdings Inc. and progressive life insurance and benefits provider YuLife Limited has announced that they have commenced a pilot implementation of the YuLife Wellbeing Model in Japan. This includes a variety of health and wellness services including the YuLife app and online hub.

This is the first collaborative project with YuLife, in which Dai-ichi Life invested in July 2022.

Through this pilot, Dai-ichi Life intends to harness YuLife’s strengths to pioneer innovative life insurance products and services, thereby further advancing the group’s core businesses.

Re-imagining the industry

Internal and external test users will use the YuLife app and service for approximately six months.

In this pilot, Dai-ichi Life will provide test users with the YuLife app, which equips employees with an engagement programme that incentivises wellbeing initiatives and rewards healthy living. YuLife’s product suite, based on gamification and behavioural sciences, offers strategic insights to monitor employee wellbeing.

The user-friendly YuLife app contains a variety of fun features, such as leaderboards, challenges, quests, and duels to improve user experience and is used by approximately 1,000 companies and over 650,000 employees in the United Kingdom. The app has also received a 4.9/5 rating on Trustpilot, the world’s largest review site, making YuLife the #1 rated employee benefit in the UK

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